Social media algorithms determine who sees your content, when they see it, and how often it appears. Platforms like Facebook, Instagram, LinkedIn, and Twitter constantly update these algorithms to improve user experience, meaning businesses must adapt to stay visible.

At Conte Studios, we help brands navigate algorithm updates, refine content strategies, and increase engagement. In this guide, we’ll break down how social media algorithms work, why they change, and how to adjust your strategy for success.

What Are Social Media Algorithms?

A social media algorithm is a ranking system that determines what content appears in a user’s feed. These algorithms prioritize engagement and relevance to keep users engaged on the platform.

Key Factors That Algorithms Consider

• Engagement – Posts with higher likes, comments, and shares get pushed to more users.
• Relevance – Content is shown based on user interests, past interactions, and behaviours.
• Recency – Newer posts often receive more exposure than older ones.

Understanding these factors allows businesses to create algorithm-friendly content that reaches a broader audience.

How Do Social Media Algorithms Work?

Social media algorithms track user behaviour and tailor feeds to show the most relevant content. Here’s how the process typically works:

1. Engagement Drives Visibility

If a post quickly gets likes, comments, shares, or saves, the algorithm marks it as valuable and increases its reach.

2. Content Is Personalized Based on User Interests

Algorithms study what users engage with and show more of that content. For example:

• If a user frequently interacts with travel content, they will see more posts from travel brands.
• If someone follows fitness influencers, their feed will prioritize health-related posts.

3. Recency and Consistency Matter

Newer posts are often prioritized over older ones, but consistency also plays a role. Regularly posting high-quality content signals to the algorithm that your account is active and relevant.

For businesses, understanding this system is key to increasing brand awareness and engagement.

Why Do Social Media Algorithms Change?

Social media platforms update their algorithms to improve user experience and content quality. These changes aim to:

• Boost High-Quality Content – Platforms prioritize valuable, engaging, and relevant posts.
• Combat Misinformation – Algorithm updates help filter out fake news and misleading content.
• Enhance User Retention – By curating more personalized feeds, platforms keep users engaged longer.

Every time an algorithm shifts, businesses must adjust their social media strategy to maintain visibility.

How to Adapt to Algorithm Changes

When algorithms update, brands that adapt quickly gain a competitive edge. Here are the best strategies to keep your content visible:

1. Stay Updated on Algorithm Changes

Social media companies frequently announce algorithm updates through official blogs and industry experts.

• Follow platform blogs – Facebook, Instagram, and LinkedIn share significant updates.
• Monitor social media marketing news – Sites like Social Media Examiner and HubSpot provide insights.

Keeping up with these updates helps adjust your strategy before engagement drops.

2. Focus on High-Quality Content

Creating engaging, valuable, and shareable content is the best way to outperform algorithm changes.

• Use more videos and carousels – These formats often receive higher engagement.
• Create content that encourages interaction – Polls, Q&A posts, and thought-provoking captions boost engagement.
• Invest in original content – Avoid generic stock images and use unique visuals that align with your brand.

The more authentic and engaging your content, the better it will perform in the algorithm.

3. Engage With Your Audience Consistently

Social media platforms prioritize content from accounts that actively interact with their audience.

• Reply to comments and messages to encourage conversations.
• Ask questions in captions to prompt responses.
• Engage with followers’ content to build a stronger connection.

The more interactions your page has, the higher your posts will rank in the algorithm.

4. Use Social Media Analytics to Refine Strategy

Tracking performance with social media analytics helps you understand what works and what doesn’t.

Key Metrics to Monitor

• Engagement Rate – Measures likes, comments, and shares per post.
• Reach and Impressions – Shows how many users see your content.
• Click-Through Rate (CTR) – Tracks how many people click on your links.

Use this data to adjust posting schedules, content formats, and messaging to improve results.

5. Experiment With Posting Times

Posting at the right time can significantly impact visibility.

• Test different posting times to find when your audience is most active.
• Use analytics to track engagement trends and adjust accordingly.
• Schedule content in advance to maintain consistency.

Many platforms allow A/B testing, where you can post at different times and compare engagement results.

The Future of Social Media Algorithms

As artificial intelligence and machine learning improve, social media algorithms will become even more personalized. Businesses should prepare for:

• More emphasis on short-form video content.
• Stronger prioritization of meaningful conversations over passive engagement.
• Increased focus on original, user-generated content.

Staying flexible and adapting to these trends will ensure long-term success in social media marketing.

Mastering Social Media Algorithm Changes

Understanding how social media algorithms work and staying ahead of changes is essential for brands looking to grow their online presence.

By focusing on:

• High-quality, engaging content
• Consistent audience interaction
• Data-driven strategy adjustments
• Timely posting and algorithm-friendly formats

Your brand can thrive despite frequent algorithm updates.

Need Help Navigating Social Media Algorithm Changes?

At Conte Studios, we specialize in data-driven social media strategies that keep your brand ahead of algorithm updates. Whether you need help boosting engagement, optimizing content, or analyzing performance, our team has you covered.

Contact us today to take your social media strategy to the next level.